For four days, 13 Compass agents, teams, and affiliates were in front of Presidents Cup attendees and Chicagoland's most affluent suburbs during the nail-biting tournament at Medinah Country Club.
From the first tee on Thursday to the final putt on Sunday, Google Display reached Chicagoland's most affluent residents across premium news and sports sites, and geofencing found Presidents Cup attendees at Medinah Country Club, golf courses, hotels, and private airports where they gathered.
These are the publications where Chicagoland engaged most with Compass ads during the Presidents Cup.
| Publication | Ad appearances | Engagement rate |
|---|---|---|
| 43.9K | 0.92% | |
| 7.5K | 2.63% | |
| 4.4K | 1.19% | |
| 2.6K | 2.66% | |
| 1.7K | 4.29% |
Publications with at least 1,000 appearances.
The New York Times paired the most appearances of any publication with an engagement rate 5.1 times the national average. The Chicago Tribune and CBS Sports each earned nearly 15 times the national average, and The Independent had the highest engagement rate of any publication, 23.8 times the national average.
Compass also appeared across national news, sports coverage, and lifestyle titles, plus Chicago's own newsrooms, from WGN and NBC Chicago to the Chicago Sun-Times and the Daily Herald.
Compass fenced 18 venues, from Medinah Country Club to downtown's luxury hotels, Chicago's top steakhouses and tasting rooms, and two private airports. When a device stepped inside one, Compass followed it across its screens for four days.
Across every venue, geofenced ads earned a 0.12% engagement rate, inside the 0.10% to 0.25% range that marks healthy awareness for location-based ads.
The ads that paired a Presidents Cup headline, like "Where Champions Retreat" or "Some Trophies Come With Keys," with a photo of the home earned nearly twice the engagement rate of the other ads. Chicagoland connected the tournament and the home in a single glance.
Listing ads earned an engagement rate about 50% higher than brand ads, and both listing and brand ads beat the 0.18% national average. A specific home in a named town, from Crystal Lake to Lincoln Park, gave Chicagoland a reason to click.
Focus the next Google campaign on publications like the Chicago Tribune, CBS Sports, and The New York Times, where this year's ads earned 5 to 15 times the national average.
Pair a themed headline with a photo of the property, the approach behind this year's top-performing ads.